The approach that traditional agencies and internal marketers use best serves products that are already here. They consider a product that's new to have a weakness. They're not geared for promoting technology products whose newness is actually a strength. This is why technology firms are best served by those that, like them, focus exclusively on technology.
Marketing What's New focuses exclusively on the high-tech sector. Unlike firms that do marketing for anything in any industry sector, our consultancy provides groundbreaking marketing to technology firms. To meet your needs, we provide expertise in the areas of marketing communications, demand generation and business development.
Ask yourself if you presently have...
- Outbound marketing campaigns that generate qualified leads.
- Enough demand being generated to keep your sales funnel full.
- Business development efforts payoff with high ratio of closed sales.
To make these a reality and win more new business, call us at 613-276-5123.
Blend of tech industry experience & marketing know-how
Glenn has been a marketing professional for 15 years, nearly 5 of those years as Director of Marketing for software firms in Ottawa as well as Toronto. He has marketed B2B technology products that have achieved record-breaking revenue growth. He has helped companies of all types expand throughout North America, as he did while an advisor with the US Department of Commerce and also with North America's largest trade services firm.
He holds a BA from University of Toronto, an MBA from Clarkson University with further marketing studies in Canada and the UK. He’s a decade-long member of the American Marketing Association and is active in DemoCamp, The Ottawa Network & OCRI's Zone5ive.
Glenn founded Marketing What's New out of a conviction that new technology cannot be marketed like any other product. He believes that only marketers like himself, that have spent their careers focused on the technology sector, can successfully generate the demand for the products and services these companies provide.
Selected previous engagements
Performancesoft (div. of Actuate)
CSDC Systems
Decision Academic
Livingston International
Marketing Communications
- Formulating value proposition, market entry, segmentation, pricing models, competitive positioning
- Brand identity: corporate logo, tagline, elevator pitch, product branding, investor pitch presentations
- website deployment: content, search engine optimization (SEO), CMS/CRM integration, web analytics
- Awareness building: print/web advertising, Social media, blogging
- Collaterals: brochures, white papers, data sheets, case studies, eBooks, podcasts, press releases
Demand Generation
- Lead generation campaigns: direct mail, trade shows, response cards, e-newsletters, webinars, PPC
- List/database acquisition and development
- Call scripting, outbound cold-calling (as part of pilot program)
- Prospect packages: personalized proposals, executive presentations
Business Development
- Sales Programs: prospecting, channel partners, client loyalty & upsell programs
- Pre-sales support: use cases, product demos, video clips, messaging tailored by vertical
- Sales pipeline process, deploying dashboards, automating with "closed loop systems”
Marketing What's New is based in Ottawa, Ontario.
To reach Glenn Schmelzle, Principal Consultant, call: 613-276-5123
or email Glenn [at] marketingwhatsnew.com
lat 45.331634, long -75.917287