‘We passed break-even on our lead generation costs, now it’s all upside’
– Technology firm CMO
Use the right channels to get site visitors. Convert the right leads. Acquire the right customers.
If you are already running PPC campaigns, we can manage them to yield leads at a cost that has a net-positive effect on your profit.
If you are new to PPC, we can help you find its true potential as part of your digital funnel.
If you have significant volume of traffic, we can run controlled A/B tests to find which converts the best, with statistical certainty.
Get an up-to-date dashboard of your funnel’s performance. Drill down to find out what content works and accurately measure each channel’s attribution, to know how each channel helps bring in leads.
Our Metrics Minder(TM) service stays on top of your Google Analytics, ensuring that nothing breaks and that your data is always current and accurate.
Segment your audience and retarget each, by the social media channels they interacted on, or the site content they saw. Gain awareness or bring them further into your funnel by serving each segment’s needs.
Strategically use the intelligence this technology brings to email and show prospects web content that helps them through all stages of the funnel.
How to set Google Analytics Properly for Marketing Campaigns
Marketers put a lot of work into digital campaigns, assuming the analytics will report back glowing success, prompting back-pats, high-fives and talk of promotion . There are, however, setup tasks that have to happen to track the data. Forgetting to do them can leave the marketer with little to show for their work. To avoid […]Read More >