Once you’ve paid for search engine advertisements, how can you track the money spent on this? Have you spent too much on the conversions you are receiving? Are you so frustrated when the results don’t hit your goals and objectives that you consider abandoning PPC?
Love it or hate it, pay-per-click marketing is one of the few channels that gives useful information on how to get visitors to your website. The reality is that new campaigns hardly ever reach buyers who would ever purchase what you sell. The reason many don’t stick with PPC campaigns is that they don’t know how to reach the right buyers, and are hesitant to continue using PPC for enough time to see real results. Clicks can be costly when you don’t follow a strategy.
How do others deal with these unforgiving campaigns that happily spend money on the wrong strategies? Smart marketers who adopt the right mindset use data to guide them towards changes that move metrics like conversions in the right direction.
As our guide puts it, “Successful companies track trends and formalize metrics around them.”
They may not see a huge performance difference at first, but after noticing what works and what doesn’t, they focus on the pages and products that do work.
You too can learn how this can be done by reading the free downloadable guide below.