As B2B marketers, we need to be on the lookout for the new social platforms that are being created. That being said, few become popular enough to make it worth your time to research further. It is difficult to know which ones are best to display your content on, and where you should be advertising to reach your target market. For the newer social platforms that do become popular, how do you know which one(s) will work best for you? Which will help you achieve great digital marketing results, allowing you to reach your goals.

Different platforms can provide you with different opportunities. To narrow down to a shortlist of platforms, you must evaluate large ones like Facebook and LinkedIn, to more niche platforms such as Quora and Reddit. Yes, they all have advertising options for sponsoring content, but which of them will bring your strategy to life?

To help answer this question, we have created a guide talking about various social platforms. It will provide you with an overview of them, to help you gain a better understanding of your options to decide which platform you will use paid media on to accomplish your goals.

Discover B2B social media opportunities with our 10-page comprehensive guide that takes you through:

• Current social media platforms B2B companies are using.
• How social media marketing brings opportunities to B2B companies.
• The different ad types that various platforms offer to understand which platforms you should be using.

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