Weighing whether to go in-house, outsourced, or hybrid with your lead generation function?
It’s harder than ever for growth teams to generate ever-higher lead volumes. It takes more than technology and ad budgets. Raising the number when budgets stay flat can come down to having the right mix of resources and skills. It takes assembling a team that’s competent and that aligns with how your organization functions.
A 40 minute live panel event we held, “Lead Gen Resourcing: Choosing the Right Stuff” looks at how each resourcing option presents cultural pros and cons. Catch the recording to see which strategy is right for you.
Marketing What’s New created a companion piece to help you choose resourcing options according to which of the six organizational profiles best describes your company.
Get this Leadgen Resourcing Workbook instantly by filling out the form.