Local marketer extraordinaire Danny Starr and I both like to read. When we learned we had both gone through Greg Verdino’s Micromarketing, we decided to compare notes. With the help of videographer Robert Decher we were able to create our own little piece of micromarketing.
The video gives a 12-minute synopsis of how Greg believes marketing has shifted. We’d love it if this video helps you find out about the shift to smaller content and campaigns. We would also like to hear what you think about Greg’s book or the shift you’re seeing in either Business-to-Consumer (B2C) or Business-to-Business (B2B) marketing. See table (right) for explanation of Micromarketing in a nutshell.
image credit: Robert Decher