How we work.
Discover the method that gets results for companies in complex sales.
It starts with understanding your funnel.
The nature of your product/service is complex and that makes your sales inherently complex. Winning these kinds of sales hinges on your company’s ability to generate leads. It’s a job that’s more complex which takes more than what a ‘cookie cutter’ marketing solution delivers.
An approach that moves toward your goal.
We understand that you want to get more new business in the short-term. Our approach delivers on this, while simultaneously pushing ahead towards your long-term goal. That ultimate goal: to spend so little on acquiring leads, you make enough on each sale to recoup all your costs and make you even more profit.
To deliver strong-performing lead generation programs, Marketing What’s New has developed a proprietary roadmap, SUPRLO, that we apply to all search campaigns. This framework keeps everyone on track to succeed.
No two companies are the same, so that’s why we modify our method according to your particular funnel’s needs. We iterate at each phase until the desired Key Performance Indicator (KPI) has been reached before moving on to the next phase.
When we reach the “Optimize” stage and campaigns are running at record-low acquisition costs, we switch to a performance model that financially commits us to keeping costs low. Being financially accountable using this performance-based model aligns everyone to your profitability goals.
Start generating leads with a 100-day pilot.
Rather than forcing clients into long-term contracts, we believe that 100 days is long enough for clients to be convinced of our value. The pilot can work on issues at all ends of the funnel, from top-of-funnel awareness down to bottom-of-funnel engagement with sales.