Social is an increasingly important part of digital marketing
Regardless of your industry, it’s safe to say that your prospects are present on social platforms like LinkedIn, Twitter, Quora or YouTube. They are doing business by networking and solving work-related issues by participating in groups and scanning feeds. All this activity provides data that gives advertisers unparalleled targeting, including by demographics, firmographics, topics, interests or retarget those who have previously interacted with you.
LinkedIn has a number of possibilities for presenting ads on their platform. You can post an image or video with text, an Image or video ad without any text, or you can post a text only ad.
LinkedIn is the best platform to use for B2B companies, however it has the highest cost to advertise on compared to other social platforms.
We’ve been using LI ads since they were first rolled out. We have managed over 50k of campaigns spend in the course of generating leads for our clients on LI
Using Ads from more than Awareness
- You can’t market to prospects on social the same way you do on other media.
- To generate results, you must spark their interest with engaging content.
- If you don’t have experience advertising on a certain social channel, learning how to position your brand and engage prospects can be an expensive and painful experience.
- On the other hand, if you discover how your content can hook prospects to getting on your site and in touch, it gives you a leg up on your competition.
Social Media Marketing Expertise
Having paid social campaigns under our management benefits you through:
- Conversion Rate Optimization, that tests both social posts and landing page content.
- Dashboards will tie social media marketing to your company’s key metrics.
- Insights on how socially-shared content fits into your broader funnel strategy. Your content stays under your control, as nobody knows your field as well as you do.
Helping your Lead Generation
Ask us how to cost-effectively reach and engage your target audience with paid social.