Canadian Workshops 

Follow this link for US workshops

Submitting a form will take you to the payment page.

Kingston June 15-16 $2500 $2295 +tax until June 5

YKG

 

    Anything specific the organizer should know about


     

     

     

     

    Ottawa July 6-7 $2500 $2295 + tax until June 19

    Collaburo

      Anything specific the organizer should know about


       

       

       

       

      Montreal July 10-11 $2500 $2295 +tax until June 26

      Montreal

       

        Anything specific the organizer should know about


        2-day in-person workshop gets you on Google’s new analytics stack

        Google Analytics

        Google Analytics

        Google Looker Studio

        Google Looker Studio

        Google Tag Manager

        Google Tag Manager

        Google Cloud

        Google Cloud

        Ginelly review

        No Powerpoint snoozefest. Here’s what you’ll build:

          • An implementation of Google’s stack that uses your own data to show your marketing ROI.

          • Hands-on experience with the GA4 interface, learning its strengths and its limitations for B2B.

          • The ability to display any marketing KPI. Satisfy your company’s leadership by slicing the data pie exactly how they want to see it.

          • Dashboards that visualize the relationship of marketing dollars to profits, no matter how long the sales cycle.

        Carol review

         

        Use the free* enterprise-grade tools that come with GA4 to make your own dashboards

        Google’s Universal Analytics goes away on June 30, 2023. Even though it has more capabilities than UA, GA4’s stripped-down UI doesn’t show the most valuable insights. Don’t hold your breath waiting for them; they aren’t coming.

        This goes against what most companies with offline sales want – B2B needs to knows how marketing spend relates to revenue that closed months later. GA4’s default reports take a big step backward here. But you don’t have to dread Google’s evolving tools, you can use them to take control over how you analyze your data, through our GA Fast4wardTM program.

        Meet your facilitator

        Facilitator Glenn Schmelzle

        Glenn Schmelzle BA, MBA is a marketer, husband, hockey dad, and an analytics fanatic. In 2005 he started using what became Google Analytics, becoming certified in every version, including GA4. This, and a desire to help companies in their paid marketing, led him to open Marketing What’s New in 2013. Shortly after, he started sharing tweets to engage marketers everywhere in a conversation about this, which led to the Funnel Reboot podcast. Examples of where Glenn has spoken on analytics is available here.

         

         

        A rare opportunity for marketers to analyze the whole funnel

        We must accept that there is no upgrade for Universal Analytics (UA). The good news is that the platform that replaces it lets you reclaim the UA reports you’re about to lose, by building your own dashboards. You can do this by using Google Tag Manager, Google Looker Studio and the Google Cloud platform, which all come bundled with GA4.

        Google has released this suite practically for free*, giving us the opportunity to step up from screengrabs and spreadsheets. Take charge of ad platform and Marketing Automation/CRM system data, getting a big-picture view at a fraction of the cost of hiring a full-service agency or external consultant. It even enables us to leverage Google’s Data Science tools in-house, leveraging AI for deep analytics and training of ad platform algorithms. Given all these capabilities, why would you just have data on the marketing Google knows about when you can harness the potential of all your marketing data!

        Keith Johnstone review

         

        Next Steps:

        Frequently Asked Questions

        Want a workshop in your city?

        * Google Cloud has charges based on processing-cycles. For most companies, this is fully offset by monthly usage credits

        Canadian Workshops 

        Follow this link for US workshops

        Submitting a form will take you to the payment page.

        Ottawa July 6-7  $2295 + tax until June 19

        Collaburo

          Anything specific the organizer should know about


           

           

           

           

          Montreal July 10-11 $2500 $2295 +tax until June 26

          Montreal

            Anything specific the organizer should know about


            Kingston June 15-16 $2500 $2295 +tax until June 5

            YKG

              Anything specific the organizer should know about


               

               

               

               

              2-day in-person workshop gets you on Google’s new analytics stack

              Google Analytics

              Google Analytics

              Google Looker Studio

              Google Looker Studio

              Google Tag Manager

              Google Tag Manager

              Google Cloud

              Google Cloud

              Ginelly review

              No Powerpoint snoozefest. Here’s what you’ll build:

                • An implementation of Google’s stack that uses your own data to show your marketing ROI.

                • Hands-on experience with the GA4 interface, learning its strengths and its limitations for B2B.

                • The ability to display any marketing KPI. Satisfy your company’s leadership by slicing the data pie exactly how they want to see it.

                • Dashboards that visualize the relationship of marketing dollars to profits, no matter how long the sales cycle.

              Carol review

              Use the free* enterprise-grade tools that come with GA4 to make your own dashboards

              Google’s Universal Analytics goes away on June 30, 2023. Even though it has more capabilities than UA, GA4’s stripped-down UI doesn’t show the most valuable insights. Don’t hold your breath waiting for them; they aren’t coming.

              This goes against what most companies with offline sales want – B2B needs to knows how marketing spend relates to revenue that closed months later. GA4’s default reports take a big step backward here. But you don’t have to dread Google’s evolving tools, you can use them to take control over how you analyze your data, through our GA Fast4wardTM program.

              Meet your facilitator

              Facilitator Glenn Schmelzle

              Glenn Schmelzle BA, MBA is a marketer, husband, hockey dad, and an analytics fanatic. In 2005 he started using what became Google Analytics, becoming certified in every version, including GA4. This, and a desire to help companies in their paid marketing, led him to open Marketing What’s New in 2013. Shortly after, he started sharing tweets to engage marketers everywhere in a conversation about this, which led to the Funnel Reboot podcast. Examples of where Glenn has spoken on analytics is available here.

               

               

              A rare opportunity for marketers to analyze the whole funnel

              We must accept that there is no upgrade for Universal Analytics (UA). The good news is that the platform that replaces it lets you reclaim the UA reports you’re about to lose, by building your own dashboards. You can do this by using Google Tag Manager, Google Looker Studio and the Google Cloud platform, which all come bundled with GA4.

              Google has released this suite practically for free*, giving us the opportunity to step up from screengrabs and spreadsheets. Take charge of ad platform and Marketing Automation/CRM system data, getting a big-picture view at a fraction of the cost of hiring a full-service agency or external consultant. It even enables us to leverage Google’s Data Science tools in-house, leveraging AI for deep analytics and training of ad platform algorithms. Given all these capabilities, why would you just have data on the marketing Google knows about when you can harness the potential of all your marketing data!

              Keith Johnstone review

              Next Steps:

              Frequently Asked Questions

              Want a workshop in your city?

              * Google Cloud has charges based on processing-cycles. For most companies, this is fully offset by monthly usage credits

              Canadian Workshops 

              Follow this link for US workshops

              Submitting a form will take you to the payment page.

              Ottawa July 6-7  $2295 + tax until June 19

              Collaburo

                Anything specific the organizer should know about


                 

                 

                 

                 

                Montreal July 10-11 $2500 $2295 +tax until June 26

                Montreal

                  Anything specific the organizer should know about


                  Kingston June 15-16 $2500 $2295 +tax until June 5

                  YKG

                    Anything specific the organizer should know about


                     

                     

                     

                     

                    2-day in-person workshop gets you on Google’s new analytics stack

                    Google Analytics

                    Google Analytics

                    Google Looker Studio

                    Google Looker Studio

                    Google Tag Manager

                    Google Tag Manager

                    Google Cloud

                    Google Cloud

                    Ginelly review

                    No Powerpoint snoozefest. Here’s what you’ll build:

                      • An implementation of Google’s stack that uses your own data to show your marketing ROI.

                      • Hands-on experience with the GA4 interface, learning its strengths and its limitations for B2B.

                      • The ability to display any marketing KPI. Satisfy your company’s leadership by slicing the data pie exactly how they want to see it.

                      • Dashboards that visualize the relationship of marketing dollars to profits, no matter how long the sales cycle.

                    Carol review

                    Use the free* enterprise-grade tools that come with GA4 to make your own dashboards

                    Google’s Universal Analytics goes away on June 30, 2023. Even though it has more capabilities than UA, GA4’s stripped-down UI doesn’t show the most valuable insights. Don’t hold your breath waiting for them; they aren’t coming.

                    This goes against what most companies with offline sales want – B2B needs to knows how marketing spend relates to revenue that closed months later. GA4’s default reports take a big step backward here. But you don’t have to dread Google’s evolving tools, you can use them to take control over how you analyze your data, through our GA Fast4wardTM program.

                    Meet your facilitator

                    Facilitator Glenn Schmelzle

                    Glenn Schmelzle BA, MBA is a marketer, husband, hockey dad, and an analytics fanatic. In 2005 he started using what became Google Analytics, becoming certified in every version, including GA4. This, and a desire to help companies in their paid marketing, led him to open Marketing What’s New in 2013. Shortly after, he started sharing tweets to engage marketers everywhere in a conversation about this, which led to the Funnel Reboot podcast. Examples of where Glenn has spoken on analytics is available here.

                     

                     

                    A rare opportunity for marketers to analyze the whole funnel

                    We must accept that there is no upgrade for Universal Analytics (UA). The good news is that the platform that replaces it lets you reclaim the UA reports you’re about to lose, by building your own dashboards. You can do this by using Google Tag Manager, Google Looker Studio and the Google Cloud platform, which all come bundled with GA4.

                    Google has released this suite practically for free*, giving us the opportunity to step up from screengrabs and spreadsheets. Take charge of ad platform and Marketing Automation/CRM system data, getting a big-picture view at a fraction of the cost of hiring a full-service agency or external consultant. It even enables us to leverage Google’s Data Science tools in-house, leveraging AI for deep analytics and training of ad platform algorithms. Given all these capabilities, why would you just have data on the marketing Google knows about when you can harness the potential of all your marketing data!

                    Keith Johnstone review

                    Next Steps:

                    Frequently Asked Questions

                    Want a workshop in your city?

                    * Google Cloud has charges based on processing-cycles. For most companies, this is fully offset by monthly usage credits