Conversion Insights and Dashboards

A deep understanding of your customers is a prerequisite for optimizing lead generation. You must ask, and be able to answer questions like:

• Where are our visitors coming from – PC or mobile device?
• Do prospects prefer text or video content?
• What keywords, ads and landing pages are performing best?
• How many visits does it take for them to decide to buy?
• What do visitors think of my call to action?
• Does advertising on multiple platforms help improve our conversion rate?
• Do I know what my prospects care about?
• Does our content attract only those who could qualify as a lead?

Get insights into your lead generation with dashboards that draw from Google Analytics and other data sources.

High-level Dashboards; Deep-dive Analytics Reports

Clients have access to reports for all the marketing activities Marketing What’s New conducts for them. Dashboards are:

• Created in Google Data Studio, a free platform that gives you accurate, up-to-date reporting
• Accessed securely, stay in control of dashboard access through logins
• Customized with visualizations showing exactly how your site converts visitors into leads

Regular reports give you the ‘why’ behind the numbers, featuring:

• Insights into traffic performance at each level of the funnel
• Narrow-scope reports shine a spotlight on a single key business metric

See how a 100-day pilot can provide you with insights on how to generate profitable leads.