Advanced Conversion Reporting
Web Leads have traditionally asked people to fill out a form. But in the last few years, website technology and business models have opened up multiple new ways to receive leads. We can integrate these kinds of actions as conversions in Google Analytics, so you can better measure the impact of your lead generation program.
Here are examples of the types of conversions we manage:
Enhance your Site with Interactive Lead Capture Tools
- Progressive (multi-page) qualification form
- Ecommerce checkout process
- SaaS tool funnel entry via a free trial
- Chatbot session that results in submitting contact details
- Interactive Qualification Quiz or an ROI Calculator
Call Conversions
- A toll-free or local alias number is obtained and shown by your ad or on your site, during specific hours/days which you control
- Reporting shows number that the call was forwarded to, date & time of call, length of call
- Callers can be identified by region/territory where they are located, calls can be routed to different inside sales teams
App and other Conversion Types
- Download mobile app
- Internal site search use
- link shared via SMS Text or shortcode
- Download a PDF or view the printable version of a page
- Signup for online event (third-party webinar app)
- Social media share/review or rating submission
- Attend event or visit premises (third-party check-in app, bulk import of offline transactions)
See how our 100-day pilot can put these or other types of conversions to work for you.