Funnel Reboot podcastFifty years ago, Author and Ad Age writer Bob Stone gave a framework for direct marketing funnels: list, offer, creative. Digital Marketing has variants of thee original elements (traffic, conversion, experience) while adding two others.

Our founder Glenn Schmelzle made a five-part series on the Funnel Reboot podcast that covers these five elements that every funnel needs to have. Here are links to each audio episode:

Whole Funnel

In all, the five podcasts make up about an hour and a half of listening-time. For brevity, each of the links above point to detailed shownotes, containing the main concepts and linking to any people or products mentioned in that episode.

Putting the first letters of the five elements together spells ‘Tic Em.’  You might say that as you create each funnel element, you can tic ’em off  your list!

To stay up-to-date on Funnel Reboot episodes, add the podcast to the mobile app of your choice. It’s available on Apple Podcasts, Google Podcasts, Spotify as well as iHeartRadio.