GA Fast4ward Workshop FAQs
General/Administration
A. This is best suited for those in Marketing roles, Sales Operations roles, or Analyst roles. The workshop isn’t only geared for brand-side marketers. If coming from an agency, you’re best to go through the activities with a single client, serving to build skills that you can extend to other clients.
A. Numerous participants have gone through this process and all have expressed delight with the end product. If you are unsatisfied, let the facilitator know before the end of the first day. We will see if we can work out a service that satisfies your needs. Failing that, we will process your refund for the full amount.
A. This is not for ECommerce companies. It is meant for B2B companies whose sites are used to generate leads. This is also not geared towards companies on Google’s 360 Suite.
A. This workshop will familiarize you with data in the GA4 interface, as well as via their enterprise-grade, petabyte-class cloud database which can build visuals using all your funnel data. You will be shown what’s possible in each of the tools so that you can best judge which tool to use for your company.
A. You will be working hands-on with your company’s data all through the workshop. This means that you will finish the workshop with production-ready dashboards.
A. Yes. We begin with a pre-workshop assessment with the instructor that ensures everything is set up and ready. The workshops take place the next week, and a week after that there will be a post-workshop consultation on dashboard deployment. From beginning to end, the entire program takes two weeks.
A. To work hands-on with an ad platform, an account needs to exist and run ads during the last 12 months. Those who do not have this will still be shown documented steps on how to setup the data, but they will need to wait until after the workshop to implement the setup.
A. For Search Ads and Display Ads (includes retargeting): Google Ads, Microsoft
For Social Ads: LinkedIn Ads
A. The workshop is geared for the most common advertising scenarios. For setting up other platforms, we can support you through our documentation library and our consultation calls, but they will not be covered during the workshop.
A. If you are unable to attend the entire workshop and you let us know before it begins, we will work with you to find the best solution for substituting to have a colleague attend this workshop or to have you attend a different workshop. If the workshop begins without you notifying us that you will be absent, your fees become non-refundable. We reserve the right to cancel up to 1 day before scheduled training. All affected will be offered the option to reschedule for the next workshop dates in that location, or to be issued a full refund. For more, contact us at learning@marketingwhatsnew.com
A. We follow all Public Health directives. If you have specific needs which prevent you from abiding by these, please contact us learning@marketingwhatsnew.com
A. To enable people to get the support they need, we strive to have no more than 6 students per instructor.
A. No. This workshop checks that you have the right Google-created code on your site so analytics works. If any code is missing, you will be shown how to add it. No other code is used.
A. This program expects someone to understand the type of data Google Analytics collects and presents in its traffic acquisition and conversion sections. Without this grounding, it will be difficult keeping up with the dashboard assembly part of the workshop. In this case, someone should consider taking a “GA4 basics” online training prior to attending.
A. Unlike courses whose aim is to prepare current job-seekers for an exam, or give general product orientation, this is a workshop in which you go straight into using a product for a specific use-case. The teaching here also has long-term benefits, as you will definitely come away with a better sense of analytics and your ability to grow in the field.
If you care mainly about test-preparation, there are alternatives to this workshop that you should consider.
A. Major credit cards are accepted. Canadian companies can use Interac etransfer. If you need to be issued an invoice, please contact learning@marketingwhatsnew.com
A. The standard price is CAD $2295 + tax per registrant. For pricing of groups of 2 or more, please contact learning@marketingwhatsnew.com
Pre-workshop
A. This workshop is done in-person, in order to work together in real-time under a facilitator’s supervision. We do not offer an asynchronous or virtual workshop.
A. The email you use as a Google Account needs admin-level access to your company’s:
Google Search Console
Google Analytics (both Universal and GA4)
Google Tag Manager
Google Cloud instance (will set this up if you do not have one)
Ad Platforms (EG Google Ads, LinkedIn Ads, etc)
Logistics of Workshop Itself
A. The workshop takes place from 9am – 4pm unless otherwise stated. There will be coffee/tea, and a light lunch included.
A. Yes, please bring a laptop that supports the Chrome browser, along with it’s power chord.
A. It would be helpful to bring:
A list of the GA3 (Universal Analytics) reports you frequently use.
Definition for Qualified Leads, MQL, SQL, etc.
A. The training materials used to deliver the workshop will be provided to Attendees. Plus, they will have access to additional resources, with detailed walkthroughs, workflow diagrams, and a private knowledge-base which has 200+ FAQ articles. This resource will be available for up to a month after the workshop.
A. You should obtain access to the account(s) so you can set them up on your data instance. While hands-on experience with the platforms is helpful, it is not required.
A. The pre-workshop assessment will gauge the work your company’s configuration will take. Should it extend beyond the scope of the workshop’s first day, you may want to provision extra time to complete your setup, so you begin Day 2 at the same level of readiness as everyone else.
A. Yes. Workshop interactivity depends on connecting your data to the testbed environment. The facilitator will guide you through how to give temporary access to your data. You can revoke this access at any time after the workshop ends.
A. When working on company data, there will inevitably be times when you must refer to data on a screen, in order to troubleshoot issues. But at no time do other attendees have programmatic access to your data. To ensure the highest standard of confidentiality, all attendees must sign a non-disclosure agreement prior to participating in the workshop.
A. IT-related questions/concerns can be directed to us at learning@marketingwhatsnew.com and we will explore how to address unique situations.
A. When you register, please note any accessibility issues and we will let you know how you can be accommodated.
Post-workshop
A. The facilitator will book a consultation call roughly a week after the workshop. Part of the discussion relates to how your management team has reacted to what you have delivered.
We will review the time you have left within the platforms’ trial period (sandbox mode). Options that you can take after the trial expires, either to purchase your own subscription or pay for a MWN-hosted subscription, will also be discussed.
A. Cookieless, Server-side GTM implementation, optimizing Ad Campaigns with Offline Conversion Import, GCP as a Data Science Platform, First-Party Data Considerations, ML & data science cases like Attribution and Cohorts
