Marketing What’s New understood what the agency needed in a lead generation program, and their need to directly manage the client relationship. Within a few months, the campaign Marketing What’s New ran was consistently delivering leads at sustainable costs. As well, Marketing what’s new laid out analytics to show them where the content could be improved. Leveraging their creative talent they were able to make changes quickly and the resulting leadgen improvement made them look like a hero to the client.
OnPath’s partnership with Marketing What’s New caused the end-client to appreciate the agency’s lower-funnel services even more, as it helped them turn the leads into closed sales. After satisfying the first client, OnPath moved to using Marketing What’s New to successfully run several clients’ campaigns.