C-Level Guide to Paid Acquisition

Capture how well your digital efforts contribute to your net profit.

When you are paying for traffic, you want to know how well it’s acquiring customers.

As a C-level executive, it can be difficult to track what various employees are doing. Not to hover over them, but you want to be sure everything is going according to plan. 

When specifically addressing your marketing team, how can you tell if your investment is paying off? How well are your digital marketing efforts contributing to your revenue and profit targets? Is the amount of money spent on each lead low enough that there’s profit left over after they become customers? These are important questions, ones that your team may struggle to report back to you on. 


Executives who want to grow their small- to mid-sized companies must set the strategy for paid acquisition, even when they don’t know the exact tactics involved. We have included several real-world sample dialogues you can have with your team that will leave them with a more concrete direction, and are able to get the information they need to respond to you with advice, strategies, and discussions that nudge the marketing team towards success, leaving you with more confidence that they will achieve your objective. 

Smart executives also understand how paid acquisition works and are familiar with the main models used to analyze customer acquisition, enabling them to see data and instantly and effectively steer their marketing team in the direction of company goals and overall objectives.

We have distilled the practices of leading executives into our 19-page guide. By reading it, you will understand:

  • How to model your funnel using actual customer acquisition data to measure success.
  • How to talk to your marketing team and get a better understanding of the work being done. The guide includes tactical performance questions to ask that will steer them in the right direction.
  • The best way to generate a number of leads whose cost nets more profit per customer.

Get the downloadable guide here by filling out the following fields:

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