The term Search Engine Marketing refers to the competitive auction Google Ads and Bing Ads use to sell search result listings. In a Pay per Click (PPC) model, you set the cost you’re willing to pay the Search Engine for the searcher’s click which will bring them onto your website.

You can equate PPC to target shooting. Your site is the target and the individual who searches holds the gun. The act of searching and clicking on your ad triggers a visit to your site; like a bullet aimed at a target, an opportunity for you to close a sale and score a bullseye.

The opposite is also true. Without the proper skills to handle Search Engine Marketing platforms, your marketing budget can quickly be wasted on clicks that never become sales.

How Search Engine Marketing works for Lead GenerationPPC

Getting Leverage out of Expertise

Contact us to find out how we can help you fill your funnel by generating web leads at a price worth paying.