The strategic decisions you make are only as good as the data you use to make them. Our Metrics Minder service manages your analytics platform so you have accurate data about how your marketing is performing. Metrics Minder ensures the health of your marketing data, by keeping your campaign tracking and reporting tools in good working order. Even if you aren’t analyzing your data right now, you know that when you need it, it will be there…and it will be accurate.
With Metrics Minder, our people are watching your analytics account ensures that its ongoing needs are met. We actively check:
- Analytics notifications, forward those requiring action by you.
- Traffic measured by analytics. We’ll troubleshoot if it isn’t recording any traffic or let you know if your site is down.
- Each of your Google Analytics conversions, to ensure they are working.
- Search Console, following up on those notifications needing action.
Our services ensures that all your digital marketing can be analyzed. Let us know your new activity (there’s no monthly limit) and we’ll modify your platform so it’s tracked in analytics. These include:
- Add new web pages or forms as Google Analytics Goal
- Add new members of your team as Google Analytics users
- Add new Custom segments and Remarketing audiences
- Add User-defined segmentation
- Verify or make changes to a Google My Business account
- Verify or make changes to a Youtube account
- Verify or make changes to a Search Console account
- Add UTM Parameter tags to emails and social media posts¹
- Add new Heatmap for site pages²
¹ Uses Google Tag Manager account (if you currently do not have one, we will assist in creating account) ² Uses HotJar and is subject to their volume limits. Extra charges may apply.
Price: $249/domain/month. Contact us to get started.
Note this service is not meant to be applied to Ecommerce domains. It does not apply to the infrastructure & metrics used by Marketing What’s New’s PPC service.