Fifty years ago, Author and Ad Age writer Bob Stone gave a framework for direct marketing funnels: list, offer, creative. Digital Marketing has variants of thee original elements (traffic, conversion, experience) while adding two others. A five-part series on the Funnel Reboot podcast covers these five elements that every funnel needs to have. Here are links to each audio episode and detailed shownotes:
- Infrastructure – Analytics that need to be in place to know how visitors interact with your site – listen or view episode shownotes
- Conversion – Actions visitors take on your site to express their interest in you – listen or view episode shownotes
- Management – The dashboard of metrics by which your funnel’s success is measured – listen or view episode shownotes
Putting the first letters together spells ‘Tic Em.’ You might say that as you create each funnel element, you can tic ’em off your list!
To stay up-to-date on Funnel Reboot episodes, add the podcast to the mobile app of your choice. It’s available on Apple Podcasts, Google Podcasts, Spotify as well as the Radio.com and iHeartRadio mobile apps.